38.5%

Developed integrated advancement communications and donor engagement strategies that led to a 38.5% increase in UNLV philanthropic support, raising annual giving from $52M to $72M by connecting targeted messaging to donor interest and university priorities.

28%–47%

Revitalized donor engagement and stewardship initiatives with the Donor Relations team, resulting in 28%–47% higher attendance at donor recognition events through targeted invitations and personalized outreach.

53%

Directed communications, vendor and staff coordination, and adoption efforts supporting implementation of fundraising technologies, including Salesforce CRM, Marketing Cloud, and GoFundMe Pro. Contributing to a 53% increase in online giving revenue YoY.​

1,500+

Built and evolved a shared-services communications operation at UNLV supporting multiple advancement units, establishing brand standards, workflows, project-management systems, and production processes to manage 1,500+ communications projects and events annually.

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40%

Spearheaded a redesign of IFDA’s website to reinforce brand presence and expand target audience reach. Resulted in a 40% increase in site traffic.

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24 Issues

Served as Editor-in-Chief and Lead Designer for two national magazines (CM News and Concrete Masonry Designs), overseeing editorial calendars, contributor relationships, and visual storytelling.

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115%

Partnered with the Annual Giving team to lead strategy, messaging, and outreach for UNLV’s annual Rebels Give campaign, contributing to a 36% increase in donor participation and a 115% increase in funds raised between 2024 and 2026.

3X+

Amplified subscribership of daily newsletter from 4,156 subscribers to just under 13,000 while maintaining an above-average open rate and engagement rate.

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16

Over the course of my career, I have overseen the development of 16 annual reports for foundations, associations, and nonprofits.