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experience.

 

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EDUCATION & CERTIFICATES

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THE GEORGE WASHINGTON UNIVERSITY                              

Publication Specialist Certificate

 

WEST VIRGINIA UNIVERSITY 

B.S. Human Development and Family Studies

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AREAS OF EXPERTISE

Communications Strategy

Strategic Messaging & Branding

Media Outreach & Engagement

Content Development

Donor Relations and Events

Project Management

Team & People Leadership

Editorial Oversight

Media Relations

Advocacy & Grass Roots Messaging

Creative Writing & Storytelling

Trend & Market Data Analytics​

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PROFESSIONAL EXPERIENCE

ASSOCIATE VICE PRESIDENT

Division of Philanthropy and Alumni Engagement, University of Nevada, Las Vegas | July 2023 - August 2026

Led a multidisciplinary team of 12 across communications, donor relations, advocacy, and stakeholder engagement functions, aligning priorities, resources, and performance goals across business units. Collaborated with development officers and university leaders to design donor-focused proposals, cases for support, editorial pieces, impact reports, and stewardship plans to drive major fundraising and institutional initiatives. Served on the division leadership team to identify obstacles, improve processes, foster collaboration, and maximize initiative effectiveness.

  • Developed communications and engagement strategies for donor cultivation events, stewardship programs, legislative advocacy initiatives, and signature alumni gatherings, coordinating executive messaging, vendor partnerships, stakeholder outreach, and post-event stewardship.

  • Partnered with division and university leadership to develop aligned executive messaging, talking points, speeches, media materials, and other outreach and engagement strategies.

  • Helped develop campaign strategy, messaging frameworks, engagement tactics, and donor-facing communications for major fundraising initiatives.

  • Developed donor proposals, stewardship, and communications strategies for philanthropic investments exceeding $5.8M for academic programming, leadership support, and student scholarships for the Kerestesi Center for Insurance and Risk Management.

  • Contributed to strategy and case development efforts supporting a $60M fundraising campaign for UNLV’s new Lee Business School facility following successful advocacy for state funding approval of $80.9M.

  • Partnered with the Annual Giving team to lead strategy, messaging, and outreach efforts for UNLV’s annual Rebels Give campaign, contributing to a 36% increase in donor participation and a 115% increase in funds raised between 2024 and 2026.

  • Advised on organizational AI governance initiatives, helping develop usage guidelines, training resources, and workforce modernization strategies.

  • Led the integration and launch of Salesforce Marketing Cloud and GoFundMe Pro, modernizing digital engagement infrastructure and preventing a potential disruption to online giving during a critical CRM transition.

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DIRECTOR OF COMMUNICATIONS

Division of Philanthropy and Alumni Engagement, University of Nevada, Las Vegas | Feb 2022- July 2023

Oversaw communications programs and four staff members for the UNLV Foundation, Alumni Association, and Division of Philanthropy & Alumni Engagement, managing social media, photography, graphic design, email marketing, event registration, and copywriting. Strengthened partnerships with vendors, agencies, alumni groups, donors, and community stakeholders to boost visibility, event success, and revenue.

  • Oversaw editorial strategy and content development for publications, campaigns, annual reports, newsletters, and digital platforms, using audience analytics and content optimization strategies to significantly expand readership and engagement.

  • Built and led a collaborative internal communications agency providing strategic communications, content development, social media, photography, graphic design, and copywriting support for multiple institutional clients.

  • Implemented a project management system to streamline and track 1,500+ projects and events annually, ensuring efficiency across competing priorities.

  • Optimized content storytelling, earned media, brand awareness, and marketing messaging in support of the university’s philanthropic mission and engagement goals.

  • Developed a division brand guide, an event planning calculator, gift announcement procedures, and other tools to ensure consistency among the division’s 90 employees.

 

COMMUNICATIONS MANAGER

International Foodservice Distributors Association (IFDA) | McLean, VA | Jul 2018 - Nov 2021

Led content strategy and developed print and digital communications, websites, videos, presentations, executive speeches, newsletters, email, web, and social content for the national association. Supervised and refined e-newsletters, email communications, website, and social media engagement, and continuously adapted communications and marketing based on analytics and goals. Foster productive cross-functional relationships with IFDA members, industry partners, and media.

  • Developed brand management and social media strategies to engage new audiences, drive membership growth, and enhance organizational recognition.

  • Partnered with event, programming, advocacy, and executive teams to plan and execute conferences, advocacy fly-ins, executive meetings, and member events, from concept through post-event follow-up, coordinating messaging, creative assets, vendor deliverables, executive speeches, and attendee engagement.

  • Spearheaded a redesign of IFDA’s website to reinforce brand presence and expand target audience reach. Resulted in a 40% increase in site traffic.

  • Amplified subscribership of daily newsletter from 4,156 subscribers to just under 13,000 while maintaining an above-average open rate and engagement rate.

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PUBLICATIONS MANAGER

George Mason University, College of Visual and Performing Arts | Fairfax, VA | Aug 2016 - Jul 2018

Directed a team of four in-house and freelance graphic designers and copywriters to develop marketing materials and communications across email, direct mail, grassroots, and social media platforms. Established detailed production schedules, set operational budgets, and managed vendor bidding, selection, and payments.

  • Led strategic planning and execution of integrated marketing campaigns supporting academic programs, performances, fundraising, special events, and institutional visibility.

  • Established asset management databases, comprehensive schedules, and cost-tracking systems to guarantee on-time completion of projects within budgets.

  • Directed a team of in-house and freelance graphic designers and copywriters in a shared-services agency setting, developing marketing materials and managing targeted cross-platform communications via email, direct mail, grassroots efforts, and social media platforms.

 

MARKETING CONSULTANT

myLocal Homebrew Shop (MYLHBS) | Falls Church, VA | Oct 2012 - Aug 2016

Provided direction, guidance, and leadership in establishing a vision for engagement, working to build brand awareness, coordinate a social media strategy, and present an appealing, cohesive narrative to the public through the distribution of social media content, print publications, newsletters, and other promotional materials

  • Consulted with the client to identify key messaging points, determine brand persona, and establish actionable steps for executing internal and external marketing campaigns—working alongside employees to find the stores voice and prepare them for navigating the complexities of editorial marketing including calendar planning and implementation 

  • Established an annual marketing plan, strategy, and budget that aligned with MYLHBS goals and included launching an online storefront and a customer loyalty program that notably expanded reach, targeted new audiences, and boosted brand recognition 

 

DIGITAL COMMUNICATIONS MANAGER

Convenience Distribution Association (CDA) | Fairfax, VA | Oct 2012 - Jan 2015

Launched all social media accounts and boosted engagement and following within the first two years through consistent, quality content development and distribution. Produced content for Convenience Distribution Association (CDA), Convenience Distribution Magazine, and Marketplace & Solutions Expo, including articles, web content, press releases, and promotional copy.

  • Oversaw central website redesign and played an integral role in CDA’s website SEO management by repurposing content from the magazine and newsletter as well as applying an automated system for posting news to the organization’s three sites.

  • Used Google Analytics and other data measurement tools to track engagement and implement improvements to future campaigns.

  • Increased readership of newsletters by 10% and ultimately organizational engagement and awareness amongst target audiences with development and distribution of digital newsletters across all social platforms.

  • Managed communications and creative production for national conferences, trade shows, advocacy events, and member meetings, developing marketing campaigns, program materials, presentations, daily updates, and on-site branding.

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COMMUNICATIONS MANAGER

National Concrete Masonry Association (NCMA) | Herndon, VA | Oct 2007 - Oct 2012 

Established an annual communications and marketing plan, strategy, and budget for the association and fostered trusted relationships with coworkers, NCMA members, industry partners, and media outlets—building a reputation of integrity and accountability.

  • Supported communications initiatives tied to building code modernization, safety advocacy, and industry coalition efforts focused on strengthening construction standards in disaster-prone regions.

  • Served as Editor-in-Chief and Lead Designer for two national magazines (CM News and Concrete Masonry Designs) and a weekly e-newsletter, overseeing editorial calendars, contributor relationships, and visual storytelling.

  • Developed multi-channel marketing campaigns, presentations, attendee materials, and exhibit graphics for conferences, advocacy fly-ins, executive meetings, and member events, ensuring consistent messaging across high-visibility engagements.

  • Collaborated cross-departmentally to write and design annual projects such as technical publications, membership directories, annual reports, educational materials, conference marketing, trade show displays, and website content.

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ADDITIONAL PROFESSIONAL EXPERIENCE

Marketing Project Manager, Newsletter Holdings/KCI Communications | Jan 2000 - Oct 2007

Project Manager, Arnold Advertising | Jul 1998 - Aug 1999

International Marketing Project Manager, Nomadic Display | Sep 1996 - Jul 1998

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TECHNICAL SKILLS

Marketing Automation & CRM: Salesforce (Education & Marketing Clouds), GoFundMe Pro, Blackbaud Raiser’s Edge

Email & Digital Marketing: Anthology Encompass, Magnet Mail, Constant Contact

Web Development: WordPress, Drupal, SharePoint, Kentico, Google Sites, Siteimprove.

Analytics & Social Media Strategy: Google Analytics, Google Keywords, Google Ads, Buffer, Hootsuite.

Communications & Creative: Microsoft Office Suite, Adobe Creative Suite (InDesign, Photoshop, Acrobat, Illustrator, Adobe Express), Canva.

Project Management & Collaboration: Monday.com, Smartsheet, Basecamp, Slack, Microsoft Office Suite.

Research & Insights: Qualtrics, AI platforms.

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experience
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